Oud Aruma London
FUMO - Impression of Imperial Valley by Gissah- 50 ML
FUMO - Impression of Imperial Valley by Gissah- 50 ML
Inspired by the personality of
Bruce Wayne AKA Batman
- 8-12 HOURS LASTING
- 30% OIL
- AMBER · WOODY
- FOR MEN
HOW IT WEARS
Spice, oud and leather that stay on fabric long after you've gone.
People will remember the scent before they remember the evening.
See What People in the UK Say About Us
Loved by fragrance lovers across the UK
Daniel R.
Fumo has a bold character that really stands out. Two sprays are more than enough for the evening.
Matthew S.
Fumo smells confident and sophisticated. It has become my favourite scent for going out.
Ryan T.
Very impressed with the longevity. Fumo stays on my clothes for ages and the dry-down is excellent.
Adam P.
Fumo has a really polished feel to it. It smells much more expensive than I expected.
Lewis K.
Fumo is bold without becoming overwhelming. Great fragrance for nights out and special occasions.
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Our promise
Try it. Not satisfied? Get your money back in 7 days.
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FUMO
Bergamot and pink pepper burning off into oud, leather and dry vetiver. Deep, resinous, and built to be noticed.
It walks into the room a step ahead of you, and it stays on fabric long after you've left it. Two sprays. Never three.
Formulated in London · 10–14 hours on skin, longer on fabric
How long does the scent last?
How long does the scent last?
10-14 hours on skin, longer on clothing. Spray on pulse points and let it settle rather than rubbing it in.
What if I don't like the fragrance?
What if I don't like the fragrance?
You have 7 days from delivery. Message us, we collect the bottle and refund the product value — as long as it's at least 95% full and in its original box.
How long does delivery take?
How long does delivery take?
2–3 working days for Karachi, Lahore, Islamabad and Rawalpindi. 3–4 for other major cities, 4–6 for smaller towns. Delivery is free nationwide.
Why is a London fragrance house selling in Pakistan?
Why is a London fragrance house selling in Pakistan?
What Pakistan hasn't had is easy access to it. Genuine oud compositions have meant either a trip to the Gulf, or paying import-inflated prices at a mall counter for a bottle that may or may not be authentic.
So we brought Oud Aruma London directly here — same fragrance, no importer markup, no duty-free detour. Cash on delivery, free shipping, and a 7-day guarantee, because trust is earned by letting you smell it first and decide after.
Pakistan isn't a side market for us. It's the one that understands the fragrance best.
An absolute compliment magnet. The way the scent warms up on the skin after an hour is just beautiful. People keep asking what I'm wearing.
It is definitely a powerhouse. Just two sprays on the neck and it projects strongly. Oud Aruma has a real winner here.
Got this for myself after trying to find a good Imperial Valley alternative. I love it, and I love how it smells after it settles down.
I usually find dark fragrances too heavy, but the freshness at the start keeps this one so vibrant. Great performance for the price.
Unbelievable value for money. FUMO captures the luxurious and rich depth of Imperial Valley effortlessly.
The base of this perfume keeps it lingering forever. I washed my jacket and I can still catch faint whiffs of FUMO days later.
FUMO gives you the exact same refined, bold character of Imperial Valley. It's my new go-to for special occasions and parties.
I was tired of everything smelling exactly the same. FUMO offers that unique fresh but dark approach that really makes it stand out from the crowd.
Wore this to the office and it wasn't overpowering. It has that airy, balanced quality where it's noticeable but not choking the room.
Fast delivery from Oud Aruma and the presentation is top tier. The fragrance inside smells 90% like Imperial Valley but at a fraction of the cost.
FUMO has become my signature evening scent. The way it smells after a few hours gives off such a confident, clean aura.
The smell isn't too harsh or overpowering; it's very smooth and classy. Exactly the vibe I wanted for evening wear.
I ordered FUMO expecting a weak clone, but the projection is incredible. It fills the room for the first two hours easily.
If you love the unique sweetness of Imperial Valley, FUMO gets it right. Perfect balance of freshness and dark, rich vibes.
Oud Aruma nailed it with this one. It starts off really fresh and transitions perfectly into a deep, rich scent that lasts all day.
Good projection for the first couple hours and then it becomes more subtle. I could still smell it on my clothes at night.
I normally get bored of perfumes after a few hours but this one stayed with me much longer than expected. Definitely one I will keep using.
Ordered this after seeing the Imperial Valley comparison. The dry down is probably my favorite part, very smooth and not too sharp.
At first I thought the bottle was going to be the main thing because it looks nice, but the actual fragrance impressed me more. Very good performance.
I tested it on skin and clothes and the clothes lasted much longer. Still getting a nice smell after 8 or 9 hours, which is more than enough for me.
The smell is very close to what I was looking for. I can't say it's 100% identical to Imperial Valley but for the price I think it performs really well.
I wore this for a dinner and my friend immediately asked what perfume I was wearing. That never happens to me so I had to leave a review.
Really good perfume for daily use. I usually don't like very sweet fragrances but this one has a nice balance and lasted almost the whole work day.
Bought it mostly because of the Imperial Valley comparison and honestly I wasn't disappointed. Projection is strong in the beginning and the dry down is really nice.
I was looking for something similar to Imperial Valley without paying that much. FUMO actually gave me the same kind of feeling and I'm happy with the purchase.
The lasting is what impressed me most. I sprayed it in the morning and could still smell it later in the evening on my shirt.
First spray is a little strong for me but after 10 to 15 minutes it settles down really nicely. Got compliments when I wore it outside.
I have used the original Imperial Valley before and this one surprised me. It's not exactly the same but the vibe is really close and the performance is good.
Honestly I wasn't expecting this much from FUMO at this price. The opening felt very close to Imperial Valley and after a few hours it was still noticeable on my clothes.
I loved the Imperial Valley but the price of it is so huge. FUMO was like it, I totally enjoyed it and the lasting was 10+ hours.